TEXTO

Newspaper circulation
in Brazil grows; Folha takes the lead

Folha took the lead
among Brazilian newspapers in December 2012, surpassing the popular daily
“Super Notícia ” of Minas Gerais, in number of copies in daily
circulation.

The number of copies
of Folha in circulation reached a daily average of 297,650, according to data
from IVC (Circulation Verification Institute) released yesterday.

The level, which
includes paper and digital platforms, represents an increase of 4% in December
last year compared to the same month of 2011, exceeding by 26% the circulation
of “O Estado de S. Paulo”, which dropped 11% in the same period.

For the year, Folha’s
circulation grew 0.3%, while “Estado ” had a 4.9% drop.

According to data
from the IVC, which audits about one hundred titles in the country, including
non-daily publications, the newspaper market grew 1.8% last year.

With the growth, the
average daily circulation in the country was 4.52 million copies, an historical
record, according to the organization.

 

Fonte:
http://www1.folha.uol.com.br/internacional/en/finance/1220366-newspaper-circulation-in-the-country-grows-folha-takes-the-lead.shtml

 

Tradução Livre

Newspaper circulation
in Brazil grows; Folha takes the lead

Folha took the lead
among Brazilian newspapers in December 2012, surpassing the popular daily
“Super Notícia ” of Minas Gerais, in number of copies in daily
circulation.

A folha pegou a liderança entre os jornais brasileiros em dezembro de
2012, ultrapassando o diário popular “Super Notícia” de Minas Gerais, em número
de cópias em circulação diária.

 

The number of copies
of Folha in circulation reached a daily average of 297,650, according to data
from IVC (Circulation Verification Institute) released yesterday.

O número de cópias da Folha em circulação alcançou uma média (average)
diária de 297.650, de acordo com dados do IVC (Instituto de Verificação de
Circulação) distribuído ontem.

 

The level, which
includes paper and digital platforms, represents an increase of 4% in December
last year compared to the same month of 2011, exceeding by 26% the circulation
of “O Estado de S. Paulo”, which dropped 11% in the same period.

O nível, o qual inclui plataformas em papel e digital, representa um
aumento (increase) de 4% em dezembro do ano passado comparado com o mesmo mês
de 2011, excedendo em 26% da circulação do “O Estado de São Paulo”, o qual caiu
(dropped) 11% no mesmo período.

 

For the year, Folha’s
circulation grew 0.3%, while “Estado ” had a 4.9% drop.

Para o ano, a circulação da Folha cresceu (grew) 0,3%, enquanto “Estado”
teve 4,9 de queda.

 

According to data
from the IVC, which audits about one hundred titles in the country, including
non-daily publications, the newspaper market grew 1.8% last year.

De acordo com dados do IVC, o qual audita cerca de uma centena de
títulos no país, incluindo publicações não diárias, o mercado de jornal cresceu
(grew) 1,8% no último ano.

 

With the growth, the
average daily circulation in the country was 4.52 million copies, an historical
record, according to the organization.

Com o crescimento, a média diária de circulação no país foi de 4,52
milhões de cópias, um recorde histórico, de acordo com a organização.